Jonah Lehrer – Does Brainstorming Work?

Jonah Lehrer – Does Brainstorming Work?

This is an excerpt video from a lecture given by Jonah Lehrer as part of RSA. Great video short and thought our community would enjoy! Check it out.

This is the question psychologists have been baffled by for nearly half a century and we’re still on the path of discovering whether brainstorming is a technique that extracts the best out of people or if it’s a method that suppresses creativity.

Journalist and author, Jonah Lehrer, argues that brainstorming produces less original ideas than those people who work by themselves. From Alex Osborn, the father of brainstorming, to Charlan Nemeth, the skeptic, Jonah Lehrer explains why brainstorming just doesn’t work.