Thought this was applicable to pass on to our clients. eMarketer article about email marketing confirms what we see in client email campaign performance. Read the full article at eMarketer.
Email Campaigns with NO Conversions | Email Marketing
Feb 1, 2013 - Reply
[…] to marketing to them. It takes 6-10 touches of a lead before they are likely to convert. Plus, email marketing 101 is give the lead one (1) thing to do in an email campaign. In this case we want them to […]
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