From web to blogs to social media, companies are crafting messages that will entice consumers to engage, share, and click in hopes of a conversion. We know social media content development is a powerful tool when utilized correctly and that it typically takes multiple touch points before consumers engage. Think for a moment, when you are scrolling through your Facebook newsfeed what makes you stop and read something? For me, it’s a cool image or funny video. There is so much text, ads and clutter in my newsfeed that unless it jumps out at me I will probably keep scrolling.
A big trend right now is image-centric marketing. According to Trend Reports, between 65 and 85 percent of people describe themselves as visual learners. This information helps as you look for ways to optimize your social media content. So, how can you make your content stand out? Try using memes, which offer bite size chunks of useful information, insight, or inspiration on an image. Memes allow marketers to get creative with social media content. It’s a way to communicate and collectively share ideas through pictures. You can feature an inspirational quote, promote a targeted hashtag, call out an impressive statistic, or promote your company’s brand. Memes are great from a marketing perspective because they tend to go viral: they resonate and gain momentum and exposure.
Creating memes use to be a drawn out process. You would have to develop the content, identify the image, and work with a graphic designer so he/she could create the meme and then go back and forth with revisions. There is now a free online tool that is easy to use and puts the creative process back in your hands! Canva is a simple new way to design. This free tool provides everything you need to create engaging memes, as well as other graphics such as Facebook covers, flyers, posters and more.
Here are my top 3 reasons why you should try Canva:
- It’s free. Did I mention that it’s a FREE online tool? I know it sounds too good to be true, but it is! You don’t need expensive, complicated software to create beautiful graphics.
- It’s Easy. Canva provides “search and drag” simplicity. You can choose a custom layout or a blank page. All the tools you need are in one place. It even provides an easy-to-use photo-editing tool. Forget the days of watching training videos and start creating on Canva now!
- It’s a One-Stop Shop. Canva not only lets you use your own images, graphics, and logos, but they also provide literally millions of images and fonts for you to choose from. The images are affordable ($1) so you don’t have to worry about copyright issues or purchasing images from an outside source. From start to finish, you can create a beautiful graphic with content, branding, and imagery using only Canva.
Before you start, remember that quality written content can be persuasive and capture a consumer, but having well placed images/memes can take it one step further. With your image/meme, you get the attention of the consumer and that will help them stick around and take a deeper look at the content. Combining premium content with a meme will help with social engagement.
As you look to give image-centric marketing a try, remember the 3Bs: be informed, be flexible, and be creative. Do some research on your audience and see what type of images they want to see. Take time to explore all the images, fonts, graphics, and layouts that Canva has to offer. In the beginning, start with statistics, famous quotes, common phrases on imagery or graphics related to your products or services. Don’t get discouraged when you don’t get immediate results. It will take time to see what resonates most with your audience. Get started with Canva and get creative! Remember, you don’t have to be a graphic designer to create effective images/memes for social media content.
Check out a few examples of the memes we have created for our clients. If your business needs help with social media content and strategy, start a conversation with Polk Three today!
Happy meme making!